Goodbye Black Beauty Box

I saw the update in their IG feed yesterday. In my mind the thought “We can’t have nothin” popped up. I had paid up for the next six months. September will now be the last and all six month subscribers will be refunded the remainder of their payment.

siiiiiggh…..I can’t help wondering what really happened.

Julep

Stitch fix (which sucks in my opinion. I cancelled my shipments a month ago)

Gwynnie Bee

Still rolling along. But the one and only beauty box subscription I know of that catered to Black women and Black businesses is now discontinued, over and done.

“The landscape for monthly subscription boxes has changed…” was the only response repeatedly given by way of explanation to various sad and annoyed inquiries like mine.

What does that mean?

I’m not going to act like the Essence Beauty Box was always on point but for me it became one the best things about a magazine which, in my opinion has been struggling to keep up with the times both aesthetically and content wise. My monthly beauty box exposed me to some products which have now become staples in my life and beauty regimen, and I so looked forward to my little monthly treat of five or six hot beauty products formulated with my skin, hair, face and body in mind. It made me feel special. I squealed with joy every time my box came to my office in the mail. It just didn’t last long enough.

So I hope this last September box is amazing. I won’t spend too much time missing it. Instead I’ll start looking into how to create a subscription box that someone like me would love. Because I guess this is the part where you have to create what you feel is missing in the market right?

Right.

 

 

 

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2 thoughts on “Goodbye Black Beauty Box

  1. I just began subscribing in July but was very happy with the boxes I received. So disappointed. I hope lackluster sales weren’t the culprit.

    Like

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