I visited my first Ulta Beauty this weekend on the Upper East Side in Manhattan. This is only special because I’d started to feel like Ulta Beauty was only the province of those who live upstate, out of State or in Queens. LOL! I did peep one when I was in Philly but I was in the car with my husband and I know if I had asked him to double back so I could go to Ulta, he would have just given me a blank stare and kept driving. LOL!
I didn’t even know there was one in Manhattan until I Googled it last week. It is literally one door down from a Sephora in a neighborhood I used to frequent when I was in high school.
It is huge. It is bright. And it has brands I have only ever seen before online, like Morphe, Colourpop, Flesh, Skinfood, Dose of Colors and more. But I didn’t really go crazy. I got a stick foundation I’ve been curious about, an eye shadow, a skincare item and like three sheet masks. Truthfully, I’ve been more skincare obsessed than ever lately, particularly since my skin has been experiencing the worst hormonal acne ever. I’ve just been applying Bentonite clay masks, toning, moisturizing and trying to cut down on too much make-up, which has been a struggle because I love putting on make-up.
It is good to know there’s an Ulta Beauty I can go to if I need to check out a new brand that only gets released there. But overall I sometimes feel like the beauty market is flooded with hundreds of products from a multitude of brands, both new and established that all claim to do the same thing and I’m like, how do you know what really works? All the brand reps are gonna tell you that their product is better than the next. I’m a packaging junkie so I get pulled in easily by color, and lettering and shiny, sexy containers. But I also read and watch reviews voraciously because it’s the only way I can narrow things down for myself.
I also have a pretty good idea what I need and don’t need. I don’t need any more lipsticks or glosses at the moment. I’m presently sheet mask obsessed and sheet masks are relatively cheap so I can stock up without too much guilt.
My haul was modest, though still pricey but I’m happy with it because it’s stuff I love as well as new stuff I’ve wanted to try for a while. So some Youtube reviews are on the way. Check out my latest video on three of my favorite Black owned bath and body care products.